Why Never Seek Approval?


Empower all to embrace their true selves and furthering the importance of environmentally friendly practices. 

"By not changing who you are, you are changing the world." 



We are two environmentally conscious women with a passion for helping others and the environment. We came together to create a movement that sets the standard of what "real" is. Never Seek Approval is all about being real, the message translates to be you, do you.. don't judge yourself or others!

Our clothing is also setting a new standard of what "real" is. The fashion industry is the world's second largest pollutant. We wanted to change that. We only use real fabrics that are low-impact to our environment. We produce ethically produced long lasting clothing for all! 

The brand emphasizes it's role in our community by collaborating with local artists to create unique work... at the moment we have collaborated with various artists in the Massachusetts, New York, Rhode Island, Arizona areas! More to come soon! 

We are proud to say that all of our products are 100% environmentally conscious. We use low impact fabrics like hemp, organic cotton, and recycled polyester for all our products.